Martin Brill

President and CEO

Before starting Sweetwater Consulting, Martin worked at a senior level for some of the best-known apparel manufactures and multi-channel apparel retailers in the industry. Martin served as division president for the Jones Apparel Group, Schrader Sport, Christian Dior Active, Christie Brinkley, the J. Crew Group and Hanover Direct. His vast experience in strategic planning, conceptual merchandising, sales management, branding, e-commerce, catalog development, and marketing have all contributed to the company’s high rate of success.

For eight years, Martin successfully spearheaded the dramatic sales-growth and branding initiatives for the highly successful Breckenridge Sportswear for LF Brands. Prior to that he was one of the Levi Strauss executives selected to formulate and market the companies new “ Levi’s Women’s Division.”

At the J. Crew Group he restored profitability to the C&W Catalog through acute merchandise repositioning, innovative marketing and cost control tactics. As co-founder of the award wining One 212 Catalog Martin broke new ground in conceptual apparel merchandising, and creative catalog presentation. At Tweeds Catalog/Internet for Hanover Direct he increased revenue by 52% in three years and profit by 26% with the introduction of new merchandise initiatives, innovative marketing such as “Women Giving Back” and global expansion into the Pacific Rim.

As a frequent speaker at Direct Marketing Association sponsored events, Martin has addressed such hot topics as “marketing, merchandising and data integration in multichannel apparel environments” and “catalog brand repositioning.”

In recognition of his many achievements in the apparel industry, President Clinton appointed Martin as a charter member of the “White House Apparel industry partnership,” whose mission was to eliminate abusive labor practices in apparel and footwear factories, globally. The committee included industry luminaries such Phil Knight, Paul Charron. Paul Fireman, and Bruce Klatsky.